What Can Online Casino Teach the Gaming Industry ?
The gaming industry overall is a strong unit, but when broken into its independent facets the gulf between profitability of each sub-sector can really be seen. In order to close this gap and create a more evenly balanced experience (mobile gaming accounts for over half of all gaming revenue) there are some industry leaders to emulate. Specifically, the online casino industry. Often at the forefront of delivering to players an outstanding experience, what can the gaming industry learn from online casino?
Meet Players Where They Are
One of the main obstacles to people taking up a new form of gaming is the fact that they would have to buy a new console for many of them. Mobile gaming has found a way around this by delivering engaging games where players are anyway – on their phones. Instead of having to purchase a new console and devote hours of time to it, mobile gaming gives players that same exciting escapism, but enables them to do so without any extra expense. The games are designed to be picked up easily and can be played for as much time – or as little time – as players want.
Console and PC game developers could learn from both mobile gaming and online casino to listen to fans more and deliver them what they want to play. Nintendo recently dropped the ball when they neglected to include the full National Dex in Pokémon Sword and Shield. Fans were quick to take to social platforms to deride this decision. So, finding players where they are anyway and tailoring games to the style of play this warrants is a good lesson that online casino can teach gaming.
Special Offers to Attract Players
Promotions and offers are few and far between in the gaming industry. But online casino is able to use them effectively – and they are specifically designed for those who might be unfamiliar with the mode of gameplay. So if you enter a site as a player and if you don’t know where to find a bingo promotion, this page from Paddy Power shows exactly how easy it is to lay out all the information. Not only is the welcome offer presented simply, but there are also other promotions that are based on specific games or styles of online casino gameplay, such as slots, or the Deal or No Deal room.
Another excellent example is King Billy. Their landing page offers a very enticing welcome package linked to a simple registration process. Alongside this, they aim to retain customers with cashback on wagers and the opportunity for free spins or games with bonus codes. They offer bonuses on the first four deposits, encouraging players to sustain their loyalty to the site. Other offers change on a weekly and monthly bonus. As well as this, certain games may host offers, to boost player action on one particular game. The site offers a wide selection of games including the usual online casino games but also several unique slot games as well.
King Billy also offers a regular tournament so you can compete against players all over the world. A side benefit to note is that King Billy lets players withdraw in numerous currencies, including cryptocurrencies, meaning players from all over the world can partake in the offer. The tournament is an ongoing promotion however there are many changeable promotions across the site too.
Changeable promotions are effective as they not only attract new players but are a reason for existing players to continue to remain loyal to one site. Gaming could implement some of these offers. There are already discounts for downloading certain games, but there are few incentives to get players to switch consoles to a new one.
Online casino can teach a lot to gaming about how to attract more players. Gaming could learn from the special offers and welcome bonuses that online casino offers its new customers – and later offers for existing loyal fans. Mobile gaming is doing well and online casino made sure to allow mobile optimization for many of their titles – from slots to poker to the live versions of other table games. This could be applied to gaming to find their players where they might naturally be – which could often be on their smartphones. Gaming is doing well, but there is no harm in throwing in some new tricks to keep the industry thriving.
